#4 Nike To Change Its Slogan To “You Don’t Have To Do It”
Isn’t there already enough peer pressure in America without our country’s biggest athletic apparel manufacturer telling consumers to “Just Do It?” I mean, I’m pretty sure that’s how suicides and circle jerks happen – outside forces making people act without rationale or deliberation. Before it’s too late, America needs to make Nike drastically reconsider their slogan in favor of a more self-empowered way of thinking.
America is supposed to represent a beacon of freedom and opportunity. America is supposed to be a place where people can pave their own paths in life without fear of reprimand or repudiation for their individuality (except, of course, if they smell bad or have unibrows). How can this be the case when our leading athletic apparel manufacturer encourages such a narrow-minded approach to purchasing their products? They are blatant opponents of comparison shopping, a hallmark of the American shopping experience. When I walk into any Outback Steakhouse in America, for example, they don’t tell me what type of steak to order; they tell me that there are absolutely “no rules,” and that everything is “just right.”
Sure, Americans can understand Nike’s desire to make the most money possible. After all, there’s only one thing Americans love more than money: mo’ money. But still, shouldn’t Nike try explaining the merits of Nike rather than simply telling Americans to “Just… [buy]… It?” Their whole marketing strategy is completely out of whack with the ideals of the American shopping experience.
Yes, it’s true that Nike’s slogan has been around for many years, and that the majority of the company’s production takes place overseas, but that doesn’t make this problem any less urgent. America is in a very fragile state at the moment, with a downtrodden economy and multiple wars being waged overseas - and we can’t afford to let a home-grown company degrade our intellectual/commercial freedoms.
If America wants to remain at the top of the global system, we need to seriously reconsider the message that Nike is sending to the American public. Are we a society of creative, free-thinking individuals, or do we do everything we are told to “just do?” For the sake of America, let’s hope it’s the former. After all, the last thing we need is more suicides and circle jerks.
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